The future Roshen Chocolate Factory is envisioned to become not only a place of production but also a public venue where visitors can immerse themselves into the ʻUniverse of Roshenʼ. Our project for the new office head-quarters of Roshen embraces the exciting industrial heritage and the richness of the existing buildings. The new headquarter tries to work with industrial typologies and further develop them into new prototypes. At the same time, the new building should clearly signal Roshen’s start into a new era. It is divided into two contrasting archetypes: the large-spanned industrial hall and the vertical tower. Both are typologies that are found not only on site but in industrial areas all over the world. By a series of design steps and manipulations they are adapted to the site and to the intended program in order to finally become an innovative new prototype, specific to Roshen and to Kiev. The spatially manipulated steel facades with their concave and convex elements are perforated by large round openings. The industrial strength of the original composition is thus contrasted with a playful mood.